Project Idea

For my final project, I want to conduct a study on how menus influence people's expectations of a restaurant in several different categories. I will give people different menus with the prices and name of restaurant taken away and then have them fill out a survey saying how expensive they expect the restaurant to be, how good they expect the food to be, and how well they think the restaurant is critically rated. I think I might try using two menus each from two different cuisines to see whether it is easier for people to infer about the restaurant depending on what kind of restaurant it is. I think it will be interesting to see whether people make judgements about restaurants based on only the menu, and how strong those judgements are.